Merchandising & Audits
Extensive evidence supports the notion that the effective implementation of clear planograms, combined with consistently well-stocked shelves and engaging point-of-sale (PoS) materials, significantly enhances consumer sales.
Presenta’s team of fully-trained field merchandisers is dedicated to maintaining fully stocked shelves in adherence to crucial planograms. Moreover, they meticulously ensure the presence and accuracy of all relevant point-of-sale (PoS) materials.
Equally crucial is the alignment of retailers’ stock systems with physical stock levels. This is why Presenta’s team is well-versed in the stock systems of each retailer we work with, enabling them to conduct regular stock audits on behalf of our clients.
New Store Installations
Considerable time, funds, and resources are dedicated to designing and implementing new product fixtures in-store. Although suppliers may entrust retailers with fixture installations, these tasks are not consistently completed to the required standards or within the specified time frame. This situation can lead to significant consequences for sales revenue.
Presenta Connect has the capability to handle individual installations in independent stores as well as nationwide rollouts through our well-trained team of experienced field merchandising agents. Our objective is to guarantee that all installations meet high standards and adhere to customer time frame requirements. Drawing from past experience, we have successfully completed up to 105 new store installations within a 12-day period.
Active Selling and Demonstrations
Whether it’s the introduction of a new product or the cultivation of brand awareness, Presenta’s team of in store demonstrators actively engage with consumers. They convey essential brand messages regarding products and their advantages, ultimately striving to improve your sales.
POS Distribution & Placement
A significant investment of time and resources often goes into crafting compelling point-of-sale material to inspire and boost consumer awareness. It can be particularly disheartening when this material fails to reach beyond the back door of your retailers.
Presenta addresses this challenge by efficiently managing all aspects of point-of-sale distribution, delivering directly to our field merchandising team. This approach significantly improves the chances of achieving prominent placement on the shop floor.
Located centrally withing the UK and equipped with adaptable storage options ranging from 1,000 to 10,000 sq ft, Presenta is well-positioned to support various forms of collation, distribution, and placement of point-of-sale (PoS) materials including, Free Standing Display Units (FSDUs), promotional materials, and temporary display solutions.
Trade & Consumer Events
Participating in trade and consumer events serves as a crucial marketing strategy to foster both product and brand awareness, ultimately leading to increased sales.
Leveraging over 20 years of experience in the events industry, Presenta’s dedicated events team provide turnkey logistics, staffing and exhibit design and build solutions for industry-leading brands at some of the world’s most prestigious events.
In-Store Training
One of the keys to driving sales lies in retailer product knowledge and confidence. If retail staff are correctly informed of the key features and benefits of your products over those of a competitor, it significantly enhances the potential for successful sales outcomes.
Presenta provides comprehensive, nationwide, brand, category and product training through our enthusiastic and engaging Training Team. We collaborate with our clients to successfully deliver training to management and shop-floor staff alike, across various settings, whether it’s an independent outlet or a nationwide retailer.